Amidst celebrities boosting promotions of CBD products ranging from skincare to wellness, the actor from A Beautiful Day in the Neighbourhood, Tom Hanks has denied promoting a CBD company that has used a fake endorsement from him as an intentional hoax.
On Tuesday, the celeb shared a screenshot of the online advertisement on his Twitter which depicted him promoting a CBD product. It included a photograph of the actor taken at the Outfest Legacy Awards in California in 2015 in addition to a quote that Hanks claims he never said.
The falsified citation quotes that the progress made by Doctor Oz in the CBD industry is remarkable. It also reads that Hanks wouldn’t have believed it had he not had the chance to try it out for himself. However, Hanks said that he would never say anything of this sort.
The A Beautiful Day in the Neighbourhood actor said that this was a false and intentional hoax targeted at him. He said that he has never said anything like this and he would never make such an endorsement.
Dr. Mehmet Oz, the host of the daytime talk show The Dr. Oz Show and a cardiac surgeon has also denied any involvement with cannabis-based companies. Dr. Oz tweeted “Couldn’t agree more with @tomhanks” on his Twitter. He said that it is a misleading and false advertisement intended to benefit from the trust of consumers on both the celebs using false claims and their inclination towards CBD illegally.
Back in July 2019, another fake advertisement of Hanks praising the advances made in the CBD industry was called out by the actor himself. The 63-year-old wrote on his Instagram account, “FRAUD! INTERNET FAKE! Just so you know”.
Earlier this month, Hanks received a lifetime achievement award at the Golden Globes and delivered an emotional speech that touched people’s hearts. Joining actors like Jodie Foster, late Robin Williams, and Denzel Washington, Hanks expressed his gratitude towards his family and thanked everyone who helped him throughout his career while receiving the Cecil B DeMille Award.
CBD has garnered massive popularity over the fast few years, especially after the federal government legalized Hemp, a Cannabis Sativa plant that has high levels of Cannabidiol, or popularly known as CBD. According to the Farm Act 2018, hemp is no more a controlled substance and is labeled as a regular agricultural crop that can be cultivated, processed, sold and used without facing legal consequences.
However, the government has created a regulatory guideline that properly defines how CBD can be used, processed, and sold. The maximum limit of THC, the psychoactive component in cannabis plants, is 0.3% per dry weight unit. Any concentration above this limit will be considered illegal.
THC or tetrahydrocannabinol is majorly found in marijuana which causes hallucinations and euphoria like feeling. It is THC which makes users dizzy and feel “high” when they smoke weed or hemp. By limiting the concentration of THC, the government attempts to make CBD products that are safe for consumption.
After the legalization, many companies hopped on the CBD bandwagon developing a gamut of CBD products ranging from skincare to health, wellness, pet products, and whatnot. In no time, the industry saw celebrities endorsing CBD brands. Whether it was Jennifer Aniston from the world-famous show Friends or the beauty mogul Kim Kardashian West, many celebs tried their hand at CBD and gave their reviews.
CBD products are easily accessible in the market now. You can purchase them via brick and mortar shops or go online and order them for doorstep delivery. CBD products usually range from capsules to oil, topical, tincture, cream, ointment, soft gels, isolate, vape pens, and pet products.
CBD is most commonly used to treat anxiety, stress, depression, insomnia, chronic pain, inflammation, muscle spasms, injuries, and other ailments. Research also suggests that CBD is a potent substance that can be used to alleviate the symptoms of life-threatening diseases such as Cancer.
By far, the FDA has only approved one cannabis-based medication known as Epidiolex, an oral solution that is used to treat two rare and severe forms of epilepsy – Dravet syndrome and Lennox Gastaut syndrome- most commonly found in children. The agency is yet to create a regulatory guideline for developing CBD infused dietary supplements or beverages.
Despite the hold from the FDA, companies continue to produce and sell their CBD based edibles in the market. The agency had also issued warning letters to 15 companies that marketed their CBD products with high medicinal claims and developed CBD products that did not contain the true ingredients as mentioned against their labels.
Although there’s a lot of confusion about whether or not the FDA will approve CBD based dietary supplements and beverages, the skincare industry remains unaffected by it. People are increasingly using CBD products in their everyday lives.