CBD’s growing popularity has reached not just us human beings but pets as well. Dogs and cats are increasingly turning to the non-intoxicating cannabis compound as it can calm seizures, epileptic fits and anxiety. Owners seek to provide relief to their four-legged friends by using CBD products that work for various ailments. With more people using the product to help their pets, vets are also prescribing the drug more.
A veterinarian at the Worth Street Veterinary Center in New York City, Dr.Fransico Di Polo said “I don’t think people should think of this as a panacea and start giving CBD to their pets for every ailment. I think it’s powerful and we need to learn more about it.”
Lucrative Market for Consumers Seeking CBD
CBD is one the most trending products these days in the American market today. From adding the substance to lotions, creams, pills, tinctures to infusing it in food and beverages, CBD is now sprawling across various industries with tremendous traction and increasing audience. Pet products based on CBD are also forming a lucrative market since people love splurging on their lovely pets! According to Nielsen, in 2018, Americans spent $33 billion on pet food and treats.
As per the survey conducted from Brightfield Group, the sales of CBD pet products quadrupled from $8 million in 2017 to $32 million in 2018. The cannabis-focused research firm estimated that the market could rise up to $1.16 billion in the U.S alone by the year 2022.
Joanne Schaus explained how her 11-year-old Australian Shepherd, Skid, gets panic attacks and anxiety due to storms or thunderlights which is quite frequent in her home of Oconomowoc, Wisconsin. Even heavy rains and thunder sounds make him pace and pant.
Schaus tried everything before moving on to CBD oil which she found online while researching. She says that nothing other than the CBD had worked on her dog, she is quite relived about the whole “not panicking” mood and is happy that an alternative has come up for these things.
“He just didn’t even notice the storm,” Schaus said. “I can’t say it’s completely fixed him because if we get a huge thunderclap he does get a little nervous.”
No Scientific Study Behind CBD Products
Despite people shouting out loud about the benefits of CBD, there is no medical research or scientific study which proves its claims. Small studies have shown that CBD products have reduced the number of seizures in dogs with epilepsy and also relieved pain in joints for dogs suffering with osteoarthritis.
Dr. Stephanie McGrath, who is studying CBD to treat dogs with epilepsy at the Colorado State University says that there are lots of anecdotal stories but no science behind them when it comes to CBD products.
The U.S. Food and Drug Administration has not yet approved CBD to be infused with food and beverages. The agency has not announced its approval for the drug to be included in human or animal consumption. Spokesperson Michael San Filippo said in an email that the American Veterinary Medical Association does not have a position to directly intervene with marijuana related products.
Growing Opportunity for Cannabis Products
Charlotte’s Web, a pioneer in the CBD oil industry, launched their first ingestible oil for dogs in 2016. On Wednesday, the brand rolled out a full line of new products for pets, including a chicken-flavoured CBD oil, semi-moist meat chews and a balm that is safe for dogs to lick with a bunch of other products.
Senior marketing manager said AnotineAwwad said that the company saw immense growth with its CBD pet products and decided that the market will become a huge chunk of business in the CBD industry. It was also observed that people who buy CBD products for their pets, usually end up buying it for themselves.
Petco said while the product carries some hemp seed oil supplements for dogs, it does not contain higher concentration of CBD or THC, a chemical which is known to cause ‘high’ in people after consuming weed. The company said that it closely follows the trends and changing regulatory landscape to ensure that the products are positioned to lead the evolving industry.