CBD based beauty products are now taking the market by a storm with their intensive treatment effectiveness. CBD is in fact, one of the buzziest words in the beauty industry right now and celebrities are contributing their bit in propelling the product in the consumer market.
But, how exactly is CBD beneficial for skin?
CBD is a compound found in the cannabis plant’s flowers, leaves and stem, which is known for its anti-inflammatory properties which reduce swelling, irritation and relives pain. In beauty products, CBD heals irritation, moisturizes skin, balances oil and minimize signs of aging.
Kim Kardashian West talks about her favourite CBD Based product
Kim Kardashian West is the ultimate celeb with a massive social media presence of 130 million followers just on her Instagram alone. She is almost like a modern-day cult gone rogue. Kim K is a beauty star and an ideal for many all over the world. Her sharp contour and glistening outfits leave no stone unturned in grabbing all the eyeballs.
She recently shouted out loud on her social media account that apparently, she is “obsessed with CBD and everything”. She is a diva who knows how to drive people and she is definitely bringing CBD along the way.
People look up to her for the beauty products that she uses and endorse. So, when she posted a picture of a luxury beauty hamper declaring her obsessive love with CBD saying, “Everyone that knows me knows I am obsessed with CBD everything. This is not an ad lol my fave right now is @pellequr”, she literally broke the internet!
The beauty hamper came from Pellequr, one of the top Beverly Hills Spa. Kim K’s favourite product is the CBD salve which is reported to help treat skin conditions and irritations.
Treatments at the wellness centre range from a ten-minute scalp massage for $15 to a 3-step treatment that includes a facial cleansing, shampoo and conditioning to unclog pores and expel toxins which takes 75 minutes and costs $195.
Kim has opened up on her reality show, “Keeping Up With The Kardashians” about how she suffers from psoriasis and gets unsightly red patches on her skin.
Not just Kim Kardashian West, but many other celebs including Kristen Bell, Emma Roberts and Whitney Ports have also shared their amazing experiences with CBD based beauty products.
Another trending product is the CBD Oil which is again derived from cannabis plants and used for legal consumption. CBD Oil is used for an array of purposes, it acts like a stress reliever by activating the serotonin receptor in the brain causing an anti-stress effect. It also helps relieve anxiety and depression, for those who struggle with emotional turbulence and instability, CBD Based products come as a godly gift.
While many celebs have taken over the internet pouring their undying love for CBD based beauty products, the cannabis industry tends to grow stronger every day with a larger consumer base that is highly in favour of the products.
“Beauty products infused with cannabidiol, or CBD, are predicted to grab hold of 15% of the $167 billion skincare market in a decade”according to a report by Jefferies. Stephanie Wissink, an analyst at Jefferies said, “Consumers’ interest in wellness, natural ingredients, medicinal benefits and the legalization of marijuana in several states/countries have catalysed interest in CBD beauty,”
She also said that beauty products infused with cannabis are one of the most prominent of more than a hundred different phyto chemicals found in cannabis which will generate $25 billion in revenue globally in a decade, representing 15% of the $167 billion skincare market.
Cannabis based beauty products are thus remarkably changing the beauty industry all over the world.