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Jay-Z joins cannabis company as chief brand strategist

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Jay-Z joins cannabis company

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Shawn “Jay-Z” Carter, a billionaire rapper, producer, entrepreneur, philanthropist and Beyonce Knowles’ husband, is stepping into the rapidly growing cannabis industry, taking a role with a California company, Caliva. Jay Z will be serving as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor.

 

Privately owned Caliva, formed in San Jose in the year 2015, said on Tuesday that Jay-Z has entered into a long-term partnership with the company in which he will focus on the outreach and the creative direction of the organization.  

 

The San Jose, California-based Caliva grows, manufactures and sells a wide variety of CBD based products such as cannabis flower, pre-rolled joints, vaporizers, topical lotions and edibles that are sold online via delivery and in more than 250 dispensaries across its home state. 

 

Earlier this year, Caliva raised $75 million from a group of investors including Montana and former Yahoo CEO Carol Bartz. On April 20, the special day in the cannabis community, and an unofficial cannabis holiday, Caliva partnered with ice cream company Ben & Jerry’s on a promotion to support Code for America and Clear My Record. The organizations help people eliminate non-violent marijuana convictions from their records. 

 

Carter said in a statement, “Anything I do, I want to do correctly and at the highest level,” on Tuesday when the partnership was announced. He applauded Caliva for its expertise and ethos which apparently makes it the best partner for this endeavor in the cannabis industry, said Jay-Z.

 

The rapper will also further his social justice efforts by increasing job training for former prisoners as well as encourage quality and fairness in the development of the legal marijuana industry. With the federal government legalizing hemp derived cannabidiol for medicinal as well as recreational purposes, it is imperative to foster healthy and safe CBD usage habits in consumers. 

 

Many people have reported CBD to be effective in treating stress, anxiety, depression, insomnia, pain, swelling, inflammation, seizures and even severe ailments such as epilepsy, Alzheimer’s and cancer. CBD is a non-psychoactive and anti-inflammatory compound which does not cause any high in users. 

 

It is THC, tetrahydro cannabinoid, another compound found in hemp plants that is responsible for making users “high” while smoking pot. Under the Farm Bill 2018, the maximum concentration allowed for THC per unit is 0.3 percent. Above this limit, the product becomes illegal. 

 

In an interview, Jay-Z said that he, along with Caliva wants to create something amazing, and have fun in the process, do good and bring people along the way. Earlier this year, Jay-Z also helped in launching a criminal justice group called the Reform Alliance with a goal of helping to get 1 million Americans out of jail and on probation or parole in the next 5 years. 

 

Recently, Forbes magazine named Jay-Z, 49 as the first hip-hop artist to become a billionaire, owing to the hefty investments in champagne, the ride-hailing service Uber, clothing, and his Roc nation entertainment company. He is the latest celebrity to have joined the marijuana business as its legalization for recreational use has sprawled across 11 U.S. states, including California. 

 

Apart from Jay-Z, many other celebs such as Montana, Snoop Dogg, Whoopi Goldberg, Martha Stweart and Willie Nelson have also taken active participation in the cannabis space. 

 

Whoopi Goldberg, an actress, introduced a brand for medical marijuana goods in 2016 to provide relief for menstrual cramps that is a prevalent issue in women all around the world. On the other hand, Snoop Dogg has also launched his own cannabis brand known as Leafs by Snoop. 

 

CBD is the latest trending ingredient which can be easily found in a gamut of everyday use products. From skincare products to food supplements, it is widely being incorporated in consumer products to render health benefits. Be it be CBD infused gummy bears, candies, chocolates, cookies, beer, cocktails, popcorn, burgers or topicals, ointments, creams, facemasks, etc that contain CBD, everything is easily available at retail stores, restaurants, brand shops and pharmaceuticals. 

 

Despite the FDA warning enterprises about the stringent rules surrounding CBD and its products,  many companies continue to produce, sell and market their CBD products in the consumer market. The agency is yet to formulate a regulatory framework for CBD based products, it held a public meeting on May 31 to discuss the same with stakeholders, consumers, retailers and business leaders. 

Ivan writes about Cannabis at The Cannabis Radar. He has a degree in Nutrition Sciences from University of Oklahoma Health Sciences Centre. He likes to spend his spare time reading to his daughter or spending time with his wife.

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British travellers are restricted to carry anything that contains CBD into UAE

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CBD into UAE

UAE has some strict regulations against CBD and any other constituent of it. The authorities at UAE have warned tourists and travellers to forbid themselves of bringing any products that may have hints of CBD oil in it. The country from now on has prohibited the travelling of any product containing CBD oil with immediate effect.

CBD and marijuana have been confused many times with each other notwithstanding that there is an immense difference between them. The primary reason why this is often mixed up with it is that CBD comes from the hemp plant which is an extract from Cannabis Sativa. Marijuana too is an extract of the same mother plant although it is diametrically different from CBD. Marijuana is addictive and regular smokers of pot and weed are usually drawn to grave circumstances once they are trapped by it. This is because it has higher traces of THC which is the psychoactive compound in it. CBD, on the other hand, is anti-inflammatory and also has THC to the tune of 0.3% which is below the legal ceiling. Yet due to lack of proper information, people usually have trouble distinguishing the same.

The federal government has not yet legalised CBD in its fullest forms although many states have embraced it through their separate laws. But CBD globally has made an impact considering just about everyone wants to engage themselves in the business of CBD. Likewise, UAE also has drawn a line and has regulated that carrying any product containing CBD is illegal and will be exposed to further charge. The relevant notifications have gone to the foreign office of Britain who has issued guidelines proclaiming the same. They have particularly side-lined skincare and vaping products which have CBD components.

CBD has gained immensely in popularity and over the years has been omnipresent in several products like snacks, skincare and medicines which are sold legally in the UK. If by any chance a tourist enters the UAE premises and carries any such substance that is found to be not allowable under their narcotics act they will be asked to get a valid approval letter to carry it further. Many people take CBD oil content in their medicines and it has helped them immensely. For epileptic patients especially, treatment with medicines containing CBD has indeed worked wonders. You will also find people who vouch for it in the treatment of cancer and Alzheimer’s. People with psychosomatic disorders like depression and anxiety also have benefitted a lot from it. The fact that you take medicines containing CBD makes you feel better is true because people think it gives you a high which is not true.

If any tourist is desirous of taking products containing CBD oil along with them to UAE, they will have to browse through the UAE Ministry of Health website to get a complete guide on how much can be taken and the accompanying documents to strengthen your case.

UAE is a celebrated holiday destination with about 1.5 million visitors coming every year mainly for Dubai and Abu Dhabi. Alcohol can be bought in the local shops here which is a respite now. Many travellers used to find it tough to source alcohol because it was available only in licensed venues like a few hotels and restaurants. UAE has a strict set of laws when it came to liquor consumption. Tourists are now free to buy alcohol from two registered places and if they are above 21 years old.

Although rules regarding CBD are stricter it might take a while before they are eased considering the demand. America too is torn between the different confusing laws that govern the market. Due to this traveller from across the world get confused because they may travel inter-state that have separate laws. Hence it is advisable that in such state of affairs people do not carry any product that might hold them in contempt. Immigration attorneys who are fighting for different cases related to the issue advice against carrying such products because it is very hard to get by the laws in a country like UAE especially.

With better material to review, CBD is awaiting its turn to become more applicable everywhere. It is now incumbent upon scientists and researchers to undertake studies that will help support their cause. CBD is just very tough to ignore in the medical world because of the wonder it has been spreading.

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Karen Gray prepares to submit an invoice of 231,000 pounds to 10, Downing Street

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Karen Gray prepares to submit an invoice of 231,000 pounds

Karen Grey a mother belonging to Edinburg is making her way to Downing Street along with other families who have spent exorbitant amount sourcing medical cannabis. Karen’s son Murray is epileptic and with medical cannabis in the market for treatment, legally sourcing it has become a bit of a problem for her. Upon her arrival at 10, Downing Street she intends to request Boris Johnson to take the matters more seriously as the outstanding invoice that she has made is a large amount. She also will plead him to make the drug legally available at Edinburg.

Medical Cannabis has caused quite a stir in the field of medicine. CBD which is a part of the hemp plant is also popularly known as cannabinol. They are extracts from the Cannabis Sativa plant which also produces Marijuana. Although they come from the same family, CBD and Marijuana are differently placed in terms of their characteristics. While Marijuana is high on THC which is the psychoactive compound causing a high, CBD has less than 0.3% of THC which does not lead to intoxication converting into addiction. CBD also is anti-inflammatory and when taken makes the user feel better. It does not manipulate your mind in any way.

Mrs Gray had spent about 8000 pounds on importing medical cannabis from Holland. This she sourced through private prescriptions whereby she was able to get a hand on two types of CBD oil which helped ease her son’s symptoms of astatic epilepsy. She is a constant crusader for allowing doctors to prescribe medical cannabis for patients like her son who are suffering a lot. She had started importing the oil and within a few days of usage, she found the difference.

In August 2018, Murray legally received the first drug Epidiolex that contained CBD. Initially, she couldn’t believe that the medicine worked so effectively. Murray was able to talk, walk and eat but after three months the effect sunk and he got admitted. Karen became panicky when the doctor then prescribed a drug containing THC. Murray’s treatment with the drug was effective because, after the episode, he went 104 days without any seizure. 

Despite such huge improvements in health, she now worries for the inflating amount of 231,000 pounds for all the children together. She intends to submit the invoice of the giant amount to the Department of Health expecting some immediate relief from their side. She also reminisces about their meeting with Matt Hancock over this matter about half a year ago, but ever since nothing has been done to help them. Hence they are demanding that Boris Johnson immediately intervene and take up the matter in his hands. 

CBD has certain which have found to be extremely useful for treating symptoms of a seizure. Apart from seizures, it has been found that CBD also has been effective in treating joint pains, extreme pains after injury, recovery pains, emotional disorders like depression and anxiety, Cancer and Alzheimer’s. A new wave of CBD is flowing everywhere and researchers all over the world are doing their best to make the best use of studies to establish its benefits.

Karen is expecting the Scottish government to help her and other similar cases. She intends to get funded for the medicines by the government unless the doctors start prescribing the drug by themselves. Lib Dems MP Christine Jardine expressed discontent that government is keeping mum on the issue and its obduracy is not helping people suffering. 

The drug seriously changed the life of Murray and several others who are receiving treatments. But the costs are a huge mountain that needs to be conquered. She wants the government to keep up the promises that they had made while they assumed office. 

It is surprising that when many countries are legalising buying the drug within their own country, people like Karen have to undertake several measures before sourcing the product. The expensive imports have caused a dent in her savings and the monthly outgoing is as good as the mortgage installments. Like Murray, several lives have been touched by the cannabis drug. But, if the government is unyielding it will never help their cause to benefit the entire community. 

People in these recent years have strengthened their belief and commitment to CBD and cannabis. They are willing to study and read up more about it. The laws are strict now, but with time and more scientific back-up, things could be brighter than they were.

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John Legend intends to take the CBD market by storm with its partnership with plus Products

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John Legend

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John Legend a very popular American Singer, songwriter and an actor has his opinion on CBD. His belief in CBD has now found some firm grounds which is why he has decided to foray his investments in the CBD business. The Cannabis industry is making waves and everyone is talking about CBD and its benefits when taken. John Legend is all to set to also become an investor and has partnered with Plus Products Incorporation that is placed in San Mateo. Apart from being an investing partner in the venture, he will also promote and launch the products nation-wide. The launch is set to take place the coming Tuesday and he expects a good response. 

His belief in CBD has been strengthened over time, and this is what the entire nation also feels. Till now a lot of research on cannabis and CBD has taken place. But these studies have used rodents for its purpose. The viability of these studies is questionable as they could or could not be successful in humans. Scientists have now intended to take their research to higher levels so that the evidence which comes by is more believable and it might trigger a way to change laws that restrict it. Up to now, the belief of the medical world on CBD has been unshakable. 

CBD has shown to cause major improvements in the health of people who are suffering from different diseases. Epilepsy, seizures, joint pains, accident traumatic pain and recuperation are only to name a few. CBD is effective in the treatment of cancer and Alzheimer’s disease also. Apart from physical relief, intake of CBD lain products are also good for the treatment of depression-related ailments. 

John Legend has decided to invest in the venture because of its unshakeable belief in the product. His reason for getting associated with Plus Products was because of their constant innovation, their traditional grounding and their commitment to science to enhance the quality of their products. Their family-run business has been set up on the grounds to satisfy the users and commit them life-long when it comes to quality. 

The new line of CBD products that Plus Products is about to launch are edible gummies known as Uplift which will be available in grapefruit flavour with vitamin B, Balance in blueberry flavour and Sleep in blackberry tea flavour with melatonin. A tin will cost $35 and will have 14 gummies in it with 50 mg of CBD in each gummy.

CBD is a known component derived from the hemp plant. Both marijuana and hemp plant is known to be a part of Cannabis Sativa. Hemp plant with low levels of THC is CBD or cannabinol. Marijuana, on the other hand, has a higher grade of THC embedded in it which is why it is not a legalised drug. The THC in it means that the psychoactive compounds responsible for altering the mind are found in abundance as compared to CBD in which it is less than 0.3%. That is primarily the reason why CBD does not produce mind-altering effects like marijuana. 

Jake Heimark the CEO of the company is thrilled that John Legend has decided to partner with them. He is further enthralled at the prospect of distributing the gummies throughout the country expanding straight from California. The support of John Legend means a lot to their brand and this association will surely help people to achieve the necessary balance. 

Till now John Legend has not been the only popular figure who is vouching by its benefits. Kim Kardashian has gone public for her support of CBD gummies. Her sister Kourtney Kardashian also has supported CBD cosmetic products for anti-ageing benefits. Jay-Z also now is the chief brand strategist of the Caliva Company of San Jose. Whoopi Goldberg and Post Malone have taken the risk by starting their own CBD ventures purely out of belief for the product. NorCal Cannabis with Chelsea Handler also is developing their line of products with Cannabis.

The Federal laws still are rigid while many state laws have legalised CBD. There is a lot of confusion in the state of affairs concerning the drug but all have noticed its true wonders. With such initiatives, people are getting more and more interested in using the products. Only time will tell if they are helpful and the government becomes flexible. 

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