From the way the CBD Bandwagon is gaining popularity, it seems like every one is willing to take a bite out of this cake. Ranging from restaurant owners to farmers, pharmacies to grocery stores; it seems like no one wants to be left out of this booming industry with such potential. With a 20 Billion Dollar market on the horizon, even President Trump decided to sign a bill of approval for this product.
Even then, some of the greatest entrepreneurs and giants have placed some strict restrictions on this product itself as well as any means to promote it. As such, the tech giant, Google, has placed an explicit clause in its advertising policies, prohibiting the advertisement of Cannabis and related products.
If you clicked the link above, you can clearly see the guidelines for placing your advertisement on Google Adwords. According to Google’s Advertising policies, Cannabis is considered a recreational drug, much like many other sources. Of course, we aren’t discounting it as one nor arguing against the fact that Cannabis is used as a recreational drug, but the alarming part of the policy is the one that prohibits even the advertisement of medicinal or other purposes it has.
According to the policy, it gives an example of an unacceptable advertisement keyword to be “Cannabis coffee shop”. After reporting news on Cannabis and its related products for such a long time, we can confidently claim that we haven’t heard of a coffee shop that sells marijuana and lets you smoke it openly. The only thing this keyword could be referring to is the CBD-infused beverages and coffee that different coffee shops are offering.
As anyone who has tried to promote such a business through Google can tell you: it’s not a stretch. It really isn’t possible to get past Google’s advanced artificial intelligence and algorithm if you are trying to advertise CBD related products including the word “CBD” or “Cannabidiol” in it in any way.
New “trial” Policies
Naturally, if you clicked on the link, you’d also notice how these are still mentioned in the policies, with no hint of a “new” policy per se. That’s because Google has restricted the advertisement benefits on its platform for only a select group of producers that they individually approached and invited to do so. This is due to them allowing such advertisements on a “trial” basis on a controlled group of advertisers.
One such company selling CBD-infused beauty and skincare products, Chilyo LP, has been approached by Google. However, according to the co-founder of the company, Shedrack Anderson, Google’s reluctance to disclose the number of participants in this trial program has led the company to refuse their offer and advertise on Google.
It is not up to us to judge or criticize their company’s decisions, but we can surely say that some of the others have not refused to take the opportunity and the deal, even if they haven’t stepped up and explicitly stated so. Regardless of the semantics of the reasoning behind these decisions, we can only postulate that this decision of Google’s might have been influenced by its decline in its growth of Revenue this year. And we can only assume that they too want a share of the cake.