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Former Apple Executive joins Cannabis Brand CURA as CMO

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Cura Inc. is well known as one of the largest cannabis brands around the globe. The company is recently making news when the former Global Head of Marketing Jason White joined it as the Chief Marketing Officer. The company has seen such developments and success in past years that today it has become one of the best sellers of cannabis and hemp oil lines in the global market.

Cura was launched in 2015 in Portland and further expanded to Nevada and California in 2017. It became the first cannabis brand to rank among the top 50 fastest-growing private companies in Inc Magazine’s Inc 5000 in 2008. Today Cura has become the top leading companies who provide cannabis oil in legal U.S and Global markets.

One of the Cura divisions called Cura Cannabis Solutions is best known for the selection of lines in cannabis and CBD oils. The White is a Cura partner who looks on the development of all these brands. Jason White has remained EVP and global head of marketing for Beats Electronics for 5 years. The Beats is an Apple affiliated company which is regulated by Dre.  He has 19 years experience in the field of business management and marketing with a lifelong commitment to evolving culture. Mr. Jason has also served the Managing Director for Shanghai office as Nike Global Account Director.

The President and Chief Executive Officer, Cameron Forni said that Cannabis is a deeply rooted industry in terms of culture & collaboration. The joining of Jason White in the company will definitely solidify the brand SELECT in future. He further added that SELECT is already one of the best cannabis sellers on the West coast as they grow around globally. Mr. Jason will ensure the brand to make it more rooted and stable in the industrial sector to maintain the tag of Brand of People from all walks of Life.

Jason White said in return that he joined Cura to make a real impact. He also said he was thrilled to find another chance to shape his future in an emerging cannabis industry but he overwhelmed that Cura has such an incredible team which will give and the company new heights of success. Established back in the year 2015, this company has managed to bring in $125 million capital till date while tripling the revenue just last year.

Ivan writes about Cannabis at The Cannabis Radar. He has a degree in Nutrition Sciences from University of Oklahoma Health Sciences Centre. He likes to spend his spare time reading to his daughter or spending time with his wife.

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