For 40 years, Christian Book Distributors has been selling Bibles and other religious works. But the company altered its name to Christianbook last month because they were receiving too many calls from customers looking for “the other CBD”.
For a major part of its life, Christianbook was popularly known as CBD. However, the recent inclination towards CBD from customers resulted in an increase of calls to the bookseller’s phone line, asking for cannabidiol.
CBD is a chemical found in cannabis plants which has anti-inflammatory and non-psychoactive properties. Many people have been using it to treat mental health issues like stress, trauma, depression, anxiety, sleeping disorders and epilepsy.
The chief officer of Christianbook, Ray Hendrickson said recently a person called up the store asking for CBD gummies, and they had to tell the customer that it was the wrong company they’d called at.
CBD is widely popular for its healing properties. Many athletes and celebrities are using CBD oil and its products for treating their injuries, back pain, foot pain, muscle cramps, joint pains, numbness, irritation and many other problems.
Cannabidiol is not a psychoactive component like the other compound found in cannabis known as THC or tetrahydro cannabidiol. THC is known to cause hallucinations and produce the “high” that users feel while smoking weed or pot. The U.S. federal government has legalized hemp derived cannabidiol with a maximum of 0.3% THC per unit.
Many people have started using CBD as an alternative for prescription drugs for treatment of several diseases. From using CBD as antibiotics to opioids, people rely heavily on Cannabidiol for their medical needs. Though the FDA allows only one CBD based drug, Epidiolex, known to treat two rare forms of epilepsy in children, people continue to take CBD products that are not legalized under the FDA.
Most of the CBD products available in the market are not regulated which poses a threat to consumers. The agency held a public meeting on May 31 with stakeholders, retailers, business leaders, consumers, doctors, researchers and marketers to discuss broadly about the use of CBD and its effects.
Though the results of the meeting aren’t disclosed yet, it is estimated that the agency might take up to 2-3 years to form a regulatory framework. Till then companies and consumers will stay in a dark space.
Prior to changing the name of the company, Christianbook said that the newly legalized cannabidiol interfered with the search results of the company. Christianbook still owns CBD.com and earlier when someone used to search for “CBD” in Google, it would return Christianbook at the top of the list, however that’s not the case anymore.
Hendrickson expressed his concern that CBD is just trending wildly. It is so popular right now that it overwhelms their brand in a way.
Two brothers, Stephen and Ray Hendrickson had founded Christian Book Distributors 40 years ago in Peabody, Massachusetts. It initially started at their parent’s house but today the company employs 600 people.
Christianbook sells music, gifts, DVDs, home-schooling products and, Chrisitan books, to churches as well as individuals and other religious institutes.
Though marijuana is still illegal under the federal law, CBD derived from hemp is legalized. The federal government removed its name from the list of Controlled Substances in December 2018 under the Farm Bill. Since then, CBD has been a booming product in the U.S. market with products sprawling all across the country.
From skin care to health to fitness, all sorts of CBD based products can be found in the market now. CBD products are easily accessible in stores like Walgreens and CVS, though only in certain states.
Some states have changed their drug policies and have aligned with the federal government’s legalization of CBD, however many states have put the decision on hold. This has created a confusion amongst customers who are looking forward for CBD products. People are getting arrested at airports, stopped while driving even when they are using CBD oil with a 0.3% THC concentration.
Some of the products are coming out to be positive in drug tests which is creating a chaotic scenario amongst consumers. Though this confusion about Chrisitian book store might have stirred some controversy before they changed their name, Hendrickson can still see a bit of sense of humor about it.
He said he was driving with his mom the other day when she recently pointed out to a store saying “CBD sold here” and he lightly said that the board wasn’t theirs.