The Winter season is almost here and so are the festivities. With Halloween in the recent days and Thanksgiving a few weeks away, we are kickstarting the festive season for 2019! The market will be jam-packed with festive treats including cookies, chocolates, syrups, jams, and gummies.
Now since CBD has been trending the entire year, it’s no surprise that companies are leveraging the market with CBD infused food. CBD has created a buzz not just in the United States but also in the United Kingdom, and even South East Asia. People are enjoying the alleged medical benefits of CBD.
Japanese Startup Base Food Aims for the U.S. Market
Base Food is a Japanese startup that makes nutrition filled foods. The company has announced that it intends to start selling in the United States soon. Found in 2016, Base Food uses ingredients such as seaweed, whole wheat flour, and flaxseed to create enhanced versions of staple foods like pasta and bread.
The company recently stated that they strive to deliver healthy, and nutritional food along with a fulfilling taste. It already sells its Base Noodles and Base bread in its native Japan.
Base Food claims that their noodles provide up to one-third of the daily nutrients, adhering to the dietary guidelines established by the Ministry of Health, Labour, and Welfare (MHLW) Japan and the United States Department of Agriculture (USDA).
CEO and founder of Base Food, Shun Hashimoto said one serving of Base Noodles provides 8gm fiber, 29gm of proteins and 25 minerals and vitamins. He further added that in Japan, there is a wide range of people, some of whom are athletes, while others are working professionals and they are often unable to consume sufficient nutrients while they’re continuously on the run.
He said that the Base Noodles take only 2 minutes to prepare and are perfect for someone who has a busy schedule. The company is experiencing a rapid growth in their sales and are ready to set foot in the United States now.
With people becoming more conscious about their health choices and the increasing medical expenses in the United States, it is a great opportunity for Base Foods to step in.
Base Food is targeting San Francisco as its initial launch city since it has nestled similar sustainably-minded companies.
Michael Rosenzweig, COO at Base Foods further explained that San Fransico is an innovative hub for businesses to flourish and people are much accepting in the region towards new products and services including food.
The company might enter into the plant-based food industry that is currently thriving on one ingredient- Cannabidiol.
CBD is widely popular because of its non-psychoactive nature that ensures the user does not feel high or experience hallucinations like marijuana. CBD has anti-inflammatory properties that aid people in dealing with inflammation, redness, irritation, swelling, anxiety, stress, insomnia, Alzheimer’s, epilepsy and even cancer.
Many research and studies conducted on the usage of CBD has explained how it works and why it is so beneficial for human health. However, there’s a long way to go when it comes to CBD’s medical benefits as it is derived from the hemp plant, a cannabis genus plant. Cannabis has been associated with the ecstatic feeling that the psychoactive compounds present in it give.
One of the main psychoactive chemical compounds found in cannabis is tetrahydrocannabinol, or THC, which produces mind-altering chemicals that affect your mental health. Extensive usage of THC can lead to permanent mental disorders, physical disorientation, and severe health problems.
Although the Farm bill passed in December 2018 that legalized hemp restricted a maximum THC limit of 0.3% per unit, companies still tend to go overboard with the THC limits at times. The Food and Drug Administration has repeatedly expressed concerns over the rising CBD infused products that are not properly checked against standard policies.
The FDA has still not approved CBD infused foods or drinks and is expected to roll out some mandates by the end of this year. But despite of this, the rate at which companies are entering into the CBD industry is quite high.
Until the FDA gives a green signal to companies for producing CBD infused food and other segments of the consumer market to buy, sell or consume CBD, it is still unsafe to use CBD. But the medical miracles from cancer patients and others including celebrities and athletes tell a different tale!