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Paul Pierce to come with his own CBD line of products called “The Truth”

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Image Source: https://www.eazewellness.com

CBD has been a topic of much discussion and deliberations. On one hand, are people who have benefitted from it and are embracing it; while on the other hand are fearful people. Several celebrities and youth icons too have understood what CBD can do for them. Some of them like the Kardashian sisters have tied up with major CBD brands to bring their line of products. 

Paul Pierce is also a convinced man and now intends to launch his line of CBD products. The retired Celtics star and the expert basketball analyst on ESPN is launching his line called “The Truth” for players who suffer from excessive muscle pain and mental trauma. He also has suffered from it and can understand the state of these players. 

Pierce also has a vaping business which he co-founded last year. The Vapes are legal and regulated and trustworthy products. 

Since Pierce has been through a lot of physical and emotional trauma in his heydays, he understands that these products will help them deal with it better. He accounts for his own experience when these CBD vaping products have helped him deal with depression, anxiety and post-traumatic stress. He had started experiencing these symptoms after the infamous nightclub stabbing in 2000.

CBD has been widely understood mainly because it can be extracted from both hemp plant and marijuana. Both hemp and marijuana belong to the Cannabis Sativa plant which is an Indian hemp plant. CBD with THC levels lower than 0.3% has been accepted and approved as per the farm bill passed last year. The THC level is that psychoactive compound that acts on brain receptors and alters the functionality. The higher the THC the higher is the manipulation. Marijuana is high on THC, hence produces such effects.

This year FDA has approved Epidiolex which has CBD in it for the treatment of Epilepsy of a particular kind. It has also benefited patients with severe arthritis pain. But the medical world still wants to wait for more research to go underway. The market is split into regulated and unregulated products containing CBD. 

Vaping products, for instance, have a major black market where people buying these Vapes have suffered from respiratory diseases. The government doesn’t have one regulation in place which has confused many people. 

Despite such confusing laws, the industry is growing from strength to strength. CBD sales have seemingly tripled between 2014 and 2017. There has been dumping of several products from lotions to gummies, from skincare to other edibles that have dominated the market for long. 

A study conducted by the Clinical Journal of Sports medicine in 2018 established no direct connection between CBD’s effect and performance enhancement. There was no direct proof about cannabis enhancing the performance of the athletes. It surely will help them manage pain in a better manner rather than improving their performance. CBD and its role in pain management are unquestionable. Pierce has explained that his vaping product will be effective in managing pain and overcoming soreness of muscles. 

The concern and the line of the product have been opened in partnership with Eaze Wellness and Vesper. Their main motto is to come up with high-quality vaping products because they do not believe in selling products that may harm someone. The well-being of the user is their top priority.

The product line is called “The Truth” and Vesper Vaporizer will be sold online exclusively. Eaze Wellness’ online CBD market is an established platform to sell such products. It already ships to about 42 states and has been in the online business for more than 20 years.  Prahar Shah who is the concern’s VP for Business development supports the stand taken by Pierce. He believes that Pierce has been aggressively promoting the product and CBD in particular. His belief is strong and due to the efforts of such passionate advocates, the CBD market has immensely benefited. 

Prahar Shah went on to say that Paul is not just any athlete. His popularity knows no bounds and he is also judged as one of the best Boston Celtics players ever. His trust in CBD goes on to show how the CBD industry is finding its way to people’s hearts and minds. The Truth line has a lot to offer and the market seems to welcome such good products. 

Ivan writes about Cannabis at The Cannabis Radar. He has a degree in Nutrition Sciences from University of Oklahoma Health Sciences Centre. He likes to spend his spare time reading to his daughter or spending time with his wife.

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