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Carl’s Jr. is testing out a CBD infused burger on 4/20

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CBD Infused Burger

Carl’s Jr. is testing out cannabis burgers to stay at the forefront in the cannabidiol space and follow the trending ingredient everyone is going crazy for.

The chain announced that it will sell the Rocky Mountain High: Cheese Burger Delight burger at only one location in Denver, Colorado for just the eminent occasion of 4/20. The burger would feature a sauce infused with CBD which is known for its health benefits.

The 420 that is April 20 holds a special importance in the culture of marijuana, in order to celebrate and contribute to the cannabis community,many companies and retailers will be offering discounts and offers on CBD based products this year.

Though the promotion and marketing by Carl’s Jr. is limited, it is not a stunt. Patty Trevino, senior vice president of the brand marketing for Carl’s Jr. said that they want to test and determine whether this CBD infused burger will go along with the rest of the menu or not and whether it can be included as a permanent item on the menu.

“It is something that feels right for the brand,” she told CNN Business. “We are all about innovation.”

Food, beverages and other consumer goods companies are trying to figure out how to safely incorporate the new drug in their products. With growing curiosity of the consumers, companies have taken the lead and started selling a range of CBD based products such as lotions, creams, oils, facemasks, coffee, beer, popcorn and what not.

Though selling beauty and lifestyle products infused with CBD is not much of an issue, distribution of CBD based edibles is still prohibited by the Food and Drug Administration (FDA). The agency allows CBD only as a drug to treat two rare forms of epilepsy found in children, it strictly bans the substance in any food and drink for consumers on a regular basis.

While the federal law allowed CBD in all of its forms by removing it from the list of Controlled Substances, the FDA’s rules put companies and consumers in an ambiguous situation where they do not know if consuming or selling CBD edibles would be illegal or not.

To clear the air and set a regulatory framework for use of CBD infused edibles, former FDA Commissioner Scott Gottlieb announced a public hearing on May 31 to discuss the effects of CBD, real life experience by users and how it could impact the human body.

But he said that it could even take years to fully legalize and allow CBD for edibles from the agency’s side which worries business leaders.

Consumers are continuously seeking interest in CBD, while some want it for increased energy, others want it to treat anxiety, pain and calm their nerves. Some studies suggest that cannabidiol in fact has potential health benefits and can help treat inflammation, pain, anxiety and control seizures.

Carl’s Jr. isn’t promoting any health benefit from their burger as such, it’s ultimate motive is to just please their customers and introduce a new dish in their menu which would be loved and welcomed by the consumers.

With the introduction of the new burger infused with CBD sauce, Carl’s Jr. is also chasing their future younger generation which would be heavily inclined towards CBD. Also, they are more open to different and new flavours which gives Carl’s Jr. some space to try out the hottest ingredient in the market right now.

The chain first decided to explore CBD in January, after they introduced a new flavour based on another trend. They announced a plant based alternative to its signature burger in partnership with Beyond Meat.

Trevino explains how he was sitting down with their head chef Owen Klein and were talking about the changing trends, it was then that they decided to give CBD a shot in burgers. CBD is an attractive ingredient for companies, but they have to be really careful about how they use the drug or they could be charged for an illegal cause right away.

Recently, the FDA and FTC issues warning letters to 3 different companies for marketing their CBD based products as a cure to cancer. The agency is yet to set any regulations for the production, distribution, promotion and possession of CBD based edibles.

Ivan writes about Cannabis at The Cannabis Radar. He has a degree in Nutrition Sciences from University of Oklahoma Health Sciences Centre. He likes to spend his spare time reading to his daughter or spending time with his wife.

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Frozen Star Kirsten Bell believes in snacking on carbs and following a good exercise regime

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The Good Place’ star Kirsten Bell trusts her CBD infused protein shake to give her the necessary nutrients. She also opened up about how CBD oil helps her deal with anxiety.

What do expect from a famous TV and Hollywood personality to have for her diet? Yes, we all assume that these celebrities work on a strict regime to keep their mind and body fit. But, Kirsten Bell is a tad different from the rest. She believes in the power of carbohydrates which enables her to keep her mind invigorated. 

Kirsten Bell has been credited with her incredible performances in A Good place and Frozen. She believes that her work requires her mind to be sharp always. Her work as an actress is physically and mentally very demanding. On any given day she as to memorize at least 11 pages of dialogues which can be taxing on the mind. She is an interview very clearly said that carbohydrates help her to get the dialogues to her head rather than eating greens and chicken. 

We all know that carbohydrates give us the required source of energy for the body. It gets converted into glucose which provides the necessary energy to the brain. This is primarily the reason why dieticians have come up with carb-focussed diets like Ketogenic diets that do not involve a lot of calories but also produce ample energy for the body. 

Kirsten Bell is a vegetarian and also runs on a strict regime. She is a lot into proteins and veggies and also loves having her share of protein shakes which are plant-based like hemp shake. She loves having salads for lunch and sticks to chickpea pasta for dinner. Her food regime might sound that she has complicated ingredients on her plate, but the family still shops from the local grocers for their everyday needs.

Kirsten Bell has resorted to a mindful diet rather than sticking to some ingredients. She believes that if one person knows what to eat, and does not over-indulge; it implies that the person can surely have a healthy mind, body, and soul. The conscious choices one makes 

One unique item out of this is the hemp shake which is extracted from the hemp plant of Indian origin. The hemp plant is credited with the formation of CBD also which has caught on the popularity charts of several industries. It is an anti-inflammatory substance which when consumed treats the condition without altering the mind. It is many a time confused with marijuana, but CBD extracted from hemp has less than 0.3% THC, whereas Marijuana has an intoxicating effect primarily because of the presence of the psychoactive compound.

Due to its properties, CBD also has carved a niche for itself in the medical world. In the USA and UK, a CBD infused drug called Epidiolex has been made legal for epilepsy cases. People, who used to experience 2-3 seizures in a day due to the condition, do not have seizures for more than 6 months in a row. But, the question that arises is whether the cure is possible only with the help of CBD oil in the drug, or CBD oil working well with other chemicals present in the drug. Some research studies are also underway and gradually with results coming up, the preciseness of information will be known.

CBD or cannabidiol also is helpful for joint pains, injury pain recovery, and cancer. For Kirsten Bell, apart from having a healthy body, wellness of the mind also is important. When she was 18, she got her first brush with depression and anxiety. It was a drop of CBD oil that helped her battle away from the anxiety. CBD also has been found effective for long term depression, post-traumatic disorder, and insomnia. 

In her interview with a popular film magazine, she mentioned that she adds a compound called adaptogens which helps her body adapt to the rising stress levels and anxiety. There is limited evidence in the world of science about the capability of adaptogens and that is mainly the reason why they are not regulated by the FDA. 

These remedies have helped her to a great extent but she also has to keep her medicine cabinet stocked with anti-depressants if there is a serotonin imbalance. She is very open about her life and problems and had also mentioned in the interview that she and her husband Shepherd had also been to a couple of therapies. The need of the hour demanded the couple attend the therapy for their well-being. 

Kirsten Bell also believes in Exercising and building physical strength. Her routine exercise is incomplete without Pilates which she does three times a week at Studio Metamorphosis. Her work-out three times a well makes her feel rejuvenated and prepared for the onslaught of work.

Like Kirsten Bell, many celebrities have stress and anxiety in their life which they need to battle every day. Many have resorted to CBD oil and it has indeed helped them a lot. A little more research and CBD seems like a win-win deal for everyone. 

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Paul Pierce to come with his own CBD line of products called “The Truth”

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 paul pierce

Image Source: https://www.eazewellness.com

CBD has been a topic of much discussion and deliberations. On one hand, are people who have benefitted from it and are embracing it; while on the other hand are fearful people. Several celebrities and youth icons too have understood what CBD can do for them. Some of them like the Kardashian sisters have tied up with major CBD brands to bring their line of products. 

Paul Pierce is also a convinced man and now intends to launch his line of CBD products. The retired Celtics star and the expert basketball analyst on ESPN is launching his line called “The Truth” for players who suffer from excessive muscle pain and mental trauma. He also has suffered from it and can understand the state of these players. 

Pierce also has a vaping business which he co-founded last year. The Vapes are legal and regulated and trustworthy products. 

Since Pierce has been through a lot of physical and emotional trauma in his heydays, he understands that these products will help them deal with it better. He accounts for his own experience when these CBD vaping products have helped him deal with depression, anxiety and post-traumatic stress. He had started experiencing these symptoms after the infamous nightclub stabbing in 2000.

CBD has been widely understood mainly because it can be extracted from both hemp plant and marijuana. Both hemp and marijuana belong to the Cannabis Sativa plant which is an Indian hemp plant. CBD with THC levels lower than 0.3% has been accepted and approved as per the farm bill passed last year. The THC level is that psychoactive compound that acts on brain receptors and alters the functionality. The higher the THC the higher is the manipulation. Marijuana is high on THC, hence produces such effects.

This year FDA has approved Epidiolex which has CBD in it for the treatment of Epilepsy of a particular kind. It has also benefited patients with severe arthritis pain. But the medical world still wants to wait for more research to go underway. The market is split into regulated and unregulated products containing CBD. 

Vaping products, for instance, have a major black market where people buying these Vapes have suffered from respiratory diseases. The government doesn’t have one regulation in place which has confused many people. 

Despite such confusing laws, the industry is growing from strength to strength. CBD sales have seemingly tripled between 2014 and 2017. There has been dumping of several products from lotions to gummies, from skincare to other edibles that have dominated the market for long. 

A study conducted by the Clinical Journal of Sports medicine in 2018 established no direct connection between CBD’s effect and performance enhancement. There was no direct proof about cannabis enhancing the performance of the athletes. It surely will help them manage pain in a better manner rather than improving their performance. CBD and its role in pain management are unquestionable. Pierce has explained that his vaping product will be effective in managing pain and overcoming soreness of muscles. 

The concern and the line of the product have been opened in partnership with Eaze Wellness and Vesper. Their main motto is to come up with high-quality vaping products because they do not believe in selling products that may harm someone. The well-being of the user is their top priority.

The product line is called “The Truth” and Vesper Vaporizer will be sold online exclusively. Eaze Wellness’ online CBD market is an established platform to sell such products. It already ships to about 42 states and has been in the online business for more than 20 years.  Prahar Shah who is the concern’s VP for Business development supports the stand taken by Pierce. He believes that Pierce has been aggressively promoting the product and CBD in particular. His belief is strong and due to the efforts of such passionate advocates, the CBD market has immensely benefited. 

Prahar Shah went on to say that Paul is not just any athlete. His popularity knows no bounds and he is also judged as one of the best Boston Celtics players ever. His trust in CBD goes on to show how the CBD industry is finding its way to people’s hearts and minds. The Truth line has a lot to offer and the market seems to welcome such good products. 

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Pro Basket Ball player Stephen Curry does not want to hurry into investing in CBD and gambling

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Stephen Curry

Off late several professional players and athletes have good things to talk about CBD. Many players have found relief in the innumerable physical conditions they suffer as a result of rigorous training and schedules. Golfer Bubba Watson will also endorse for cbdMD. Mike Tyson, the Boxing legend has also launched his line of CBD products. Popular NBA player Lamar Odom has to talk about anything but positive about the drug and calls CBD ‘a miracle drug’.

Stephen Curry, a noted Basketball professional recently made public his investment arm SC30 at TechCrunch. But he has made it clear that his business is not looking towards investing any resources for CBD. The Golden State Warriors main investments will focus on Series A through Series C rounds with a primary focus on both B2B and B2C customers. 

The President of the concern is Curry’s roommate and fellow Basketball player and athlete Bryant Barr. He also has co-founded Slyce which currently is invalid. Barr has good credentials to his credit with an MBA from Stanford College. 

The duo also has given their support to Guild Education that entails the employees in corporate with tuition fee reimbursement. 

CBD is a hemp-extracted substance which is also anti-inflammatory. It has less than 0.3% THC levels in it which helps the mind to feel better after taking it. The intake of CBD related products do not produce high or makes one feel changed and altered. Marijuana in many countries is a banned substance mainly because it has a large quantity of THC in it. Its addiction is considered dangerous and many people smoke marijuana at a regular level. CBD also has been valued over the years for its immense value in not just the medical industry but also the food and cosmetics industry.

In the medical world, CBD has made inwards with its miracles working on several patients reeling with cancer, epilepsy, depression, anxiety and a lot more. People are becoming aware and are calling for the legalization of the substance. 

With Curry’s investment arm underway, the team is intending to explore a lot many options. But as a team and a concern, they have decided to stay away from happening businesses like CBD and gambling. 

It all has to do with a conscience because Stephen is a family man with three kids. He does not want to invest in a business or manufacture a product that does not define him as a person. He also is not interested in putting his money in betting. He is an athlete people love and being a public figure also gives him a sense of responsibility. Gambling is interesting as a brand investment but betting is a big no.

The concern SC30 is restraining to invest anything in the medical industry also. Making a product in the medical space requires a lot of resources and a methodical approach. They believe that they do not have the diligence and the network to go that deep yet. It also requires a lot of money that needs to be continuously injected. 

They are also not in a hurry to invest in a Block-chain concern but, they believe Blockchain will slowly evolve. A lot of customer education is required if they decide to buy it. BlockChain according to them can get complicated because till date the available versions are far away from the layman’s version. Hence the company wants to wait before it plunges into it. 

Curry wants to invest in ideas that are synonymous with their beliefs. But, the partner duo is aware that they had lost many opportunities previously but have made progress in some private markets. 

The lost opportunities cannot be great but in retrospection, it can be a valuable learning experience. They are aware that they could have been a lot richer if they had not let go of the various opportunities they had. But they only convinced themselves by realizing that good opportunities are underway and much in number. It just needs the right mindset to identify it among many lurking around. 

For the company, the partners differ in their opinions and investment styles. But, what they do agree is to stay focused on establishing the stability of the business rather than rushing in. Stephen plans to play another 6 seasons of NBA but wants a secure cushion of a flourishing business when he retires. Perhaps this is the reason for the measured decisions taken by him and his partner Barr.

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