You could actually buy CBD filled Oreos soon in the United States! Who could have thought that one day the most loved and cherished biscuits in the world would plan on infusing it with cannabinoid – a cannabis compound?
Mondelēz International CEO Dirk Van de Put is considering the idea of infusing cannabinoid in Oreos. The CEO of the international food chain said in a recent interview with CNBC that the company has been planning to use CBD in its products – that is, only after it is legal for use in food and drink. While Dirk seems to have strong morals against not selling CBD infused edibles until it is fully legalized, others seem to rush in the process, thereby creating and selling CBD infused edibles without any proper mandate.
CBD infused edibles are flourishing in the market despite of the absence of a regulatory framework approved by the U.S. Food and Drug Administration. Right from CBD based beer to CBD infused gummy bears, companies have started harnessing the power of CBD and its health benefits to sell products on the front shelves gaining customer’s trust.
The CBD space has grown exponentially, especially after the federal government legalized hemp derived cannabinoid with a maximum 0.3% THC for medicinal purposes in the United States. While many state officials support this decision of the federal government, other states tend to be a bit withdrawn as there is a lack of a proper regulatory framework to put things in place legally.
What is CBD?
CBD is an anti-inflammatory and non-psychoactive compound derived from the hemp plant, a cannabis genus plant. It does not produce any mind-altering effects like THC, tetrahydro cannabinoid, another compound found in cannabis plants that is responsible for causing the “high” that you get while smoking pot. The federal law has set a maximum threshold for THC per unit of a product to ensure that it is safe for consumption and will not cause any hallucinations to the user.
THC if used for a prolonger period of time is believed to cause permanent mental disorders as it releases toxic chemicals in the brain, causing seizures, fits, vision problems, memory loss and sleeping disorders.
Contrarily, many people have found CBD to have positive impact on their health and lifestyle. Its reported benefits range from alleviating anxiety to improving sleep patterns to treat chronic pain. CBD can help treat swelling, pain, inflammation, anxiety, insomnia, stress, acute aches and even severe ailments like Cancer, Alzheimer’s and epilepsy.
As of now the FDA allows only one CBD based drug known as Epidiolex which is used to treat two rare and life-threatening forms of epilepsy. The FDA held a public meeting on May 31 to discuss about the regulatory framework for CBD sales and marketing. Many stakeholders, law enforcement officials, consumers, retailers and business leaders were seen participating in the meeting.
According to the Motley Fool, more than 400 companies, groups, and individuals applied to speak at the hearing, however only 120 were selected via lottery. Though the hearing helped find some answers, there are still many questions unanswered about CBD’s use in medicine, food and drink.
CBD Oreos – A possible future cookie or just an idea?
Despite the consumer market in the grey area with respect to CBD infused edibles, Van de Put believes that it will be approved and legalized for food and drink use in the near future. Though looking forward to create CBD infused Oreos, Van expressed some serious concerns during his interview with the CNBC where he said that despite of the keen interest in using CBD, they have to consider that they have a number of family brands which could get affected after using CBD in one of their products – Oreos.
Van said they are hesitant to take this step but if at all there’s a plan of action involved, it will unravel after CBD infused food and drink are legalized and safe to use.
If not Oreo, maybe Newman O’s will hop on the trend of CBD infused cookies or Trader Joe’s Joe-Joe’s. Ben & Jerry’s is another big brand considering hopping on the CBD bandwagon to follow the CBD infused food trend. The popular Vermont based brand has been creating some really good delicacies in the form of vegan ice cream since it launched its first four non-diary flavours in 2016. It is quite possible that the brand could make CBD ice cream using its almond milk base. Similar to the Oreos, the company is waiting for a green signal from the FDA.