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Shavo Odadjian, the bassist for System of a Down, is launching his synesthesia-inspired cannabis company named 22Red to Arizona. The brand is set to launch in dispensaries this weekend.
Many other celebrities including Kim Kardashian, Kristen Bell, and others have taken over to their social media accounts to show their love for CBD products and tell how it has helped improve their lifestyle.
CBD, or cannabidiol, is non-psychoactive in nature and is derived from Cannabis plants. Due to its alleged medicinal properties of treating inflammation, muscle soreness, spasms, chronic pain, insomnia, depression, stress, and anxiety, CBD has rapidly risen to popularity. A wide variety of people ranging between the age of teenagers to the elderly have been using CBD for fighting their ailments.
CBD has also been in the limelight for treating life-threatening diseases such as cancer, Alzheimer’s, Tourette, and epilepsy. While there’s scientific evidence that proves the efficacy of CBD in treating epilepsy, there’s still a long way to go when it comes to ailments like cancer.
Nonetheless, cannabis-based companies continue to flood the U.S. consumer market, and the latest celebrity to hop onto the cannabis bandwagon is Odadjian. With his brand launching in Arizona, many of the products will be on sale at several dispensaries starting on February 22, Saturday.
Odadjian will be present at Curaleaf’s midtown location, and SWC in Tempe, to help do the kickoff on Saturday. Currently, the dispensary offerings by 22Red will be limited to only eighths of select prerolled joints and flowers.
Odadjian claims that this isn’t average cannabis. He said that he smokes the best weed and the whole purpose of offering weed-based products to people is to give them the best. When the brand had first gone online in California dispensaries, Odadjian had said that he had collaborated with one of the best cultivators of Los Angeles’ to create the new line. Apart from typical hemp-based products, his company is also into side-merchandising, with T-shirts, branded hoodies, sunglasses, hemp oil vapes, and other products.
Additionally, it’s a music label as well. Odadjian plans to release some tunes soon from his latest musical venture, North Kingsley. This is potentially a good thing for SOAD lovers, who have been missing any new albums or songs since 2005.
22Red’s name has a personal homage to Odadjian’s favorite number that shows up on his wedding date, birthday, as well as other significant dates of his life. He also associates the number two with red color, for some reason. The Director of Marketing for Curaleaf, Kelly Sarratt, said that Odadjian has been putting in all the things he’s passionate about into 22Red.
The company started in Los Angeles and was exclusive to California, however, it has recently partnered with Flower One, Nevada’s largest cultivator. Toting cannabis products across state lines is forbidden, and it’s currently unknown where 22Red is being cultivated in Arizona. Curaleaf and SWC said they are not cultivating the brand as of now.
John Labate, an Arizona consultant for 22Red, said the brand has its selected growers for the time being. Labate further added that 22Red needs the discretion and freedom to bring the very best of AZ to the patients. The brand will offer a curated collection of the best quality weed, grown under the most favorable environment.
He also added that the company is hoping to launch a vape prior to 4/20, a prominent day in the cannabis industry. Additionally, 22Red vape cartridges will follow soon, given quality can be assured.
CBD products are continually cropping up in almost every nook and corner of the U.S., they can be easily accessed from online websites, brick and mortar stores, and dispensaries as well. But, it is recommended to users to check the label of the product and ensure it is third-party verified to guarantee safety.
Till now, the FDA has not officially announced any firm regulatory guidelines, so consumers can expect the influx of illegal cannabis products until a stringent policy is put in place. Although the agency seems to be taking action by warning companies that sell products containing higher THC, the psychoactive compound responsible for causing high, concentrations, the cannabis market seems to be mostly unregulated.
Make sure that you check the labels of the product and only buy from legitimate brands and stores.